ADVERTISING AND ROAS. INCREASE YOUR SPHERE AND REACH NEW CUSTOMERS
Digital advertising networks are little considered in Italy. Available budgets are usually low compared to other investments. Digital marketing levers are essential for the development of a company that wants to gain its share of the market both within its own country and in the states in which it intends to offer its products or services as a pure player.
ABILITY OF INTERACTION BETWEEN
ADVERTISING
As is known there are various channels on which Roas is positive with a high margin on the return on investments. Other channels, on the other hand, can be used to generate new traffic, ideal for loyalty or for the expansion of clustered users
The main difference between visual communication and interaction is the key to being able to take advantage of display, canvas or video advertising as users can have a different behavior towards the single object.
As the interaction increases, the knowledge of the products, the brand improves and it is at this stage in which it is possible to cluster users in order to create new entrances in the purchase funnel.
Clusters can then be used as remarketing, retargeting or similar audiences for reintroduction into the funnel. The ability to use interaction as a tool to increase Roas is essential to evolve advertising campaigns over time with a constant budget.
THE VISUALIZATION TIME
The display time of images, videos, canvases, text messages, etc., must improve the propensity to buy. In a digital funnel, the different advertising height must create a vector effect towards conversion.
The data we have available from Google, FB or mail marketing platform, can be used to improve messages, images and videos, and at the same time allow the user to exit and re-enter the funnel while maintaining the propensity to purchase.
For example, a canvas on fb can make a user interact for a long time with images and texts. Then we can segment the images on different adv displays, in order to bring the user closer to the conversion.
Through an analysis of the segments in the market and the subsequent targeting, new ad groups and new segments can be created.
From the search, on the other hand, we can hit users who are already looking for the product. The resulting matrix allows you to go to reintegrate users in the funnel and significantly increase the Roas.
SIMPLE IS NOT EFFECTIVE
The models we have available within the advertising platforms are based on AI and artificial neural networks.
The best way to power these systems is to provide as much data as possible. The way we build campaigns is essential to speed up every single purchase process and expand your share of the market globally.
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