MOON MARKETING

MOON MARKETING

DIGITAL MARKETING CONSULTING
SEO – GOOGLE ADS – FACEBOOK ADS – CRO

YOU CAN ASK FOR THE MOON

Moon Marketing Consulenza Marketing

V04 - Alpha3 - 2020/21

MOON MARKETING US

DIGITAL MARKETING CONSULTING
GROW YOUR ONLINE BUSINESS NOW.

SEO

Granular and recursive optimization both on-site and off-site to achieve targeted traffic and increase your business

ADWORDS

Creation of high-performance marketing campaigns to maximize return on investment.

FB ADS

Creation of engaging marketing campaigns to acquire customers and increase awareness.

CRO

Recursive optimization of landing pages, websites, email, dem, to increase conversions over time.

BOOST YOUR BUSINESS

MOON MARKETING manages web marketing campaigns for small, medium and large companies: SEO, SEM, FACEBOOK ADS with creativity and passion, comprehensive monthly reports, constant proactive monitoring, continuous research and innovation. Contact me free for a quote!

Try to give me as much information in your possession, so that we can provide you with the best solution for your business.

SEO CONSULTING

MORE QUALIFIED ACCESS AND CONVERSIONS

I start by analyzing your online business goals, user behavior through analytics and search consoles to identify the status of conversions from organic traffic. Then I check the positioning, the competitors, the quality of the content, the navigation and the link reputation to define an SEO Strategy sewed on YOUR specific needs. This is followed by the implementation part and the related monitoring with a monthly performance report.

1. COMPANY OBJECTIVES

Every entrepreneur, every company has its objectives, in the short, medium and long term. In SEO, the identification of the objectives combined with the understanding of the reference business is essential.

2. ANALYZING COMPETITORS

If for a launch of a product or service it is necessary to analyze what the market offers, in SEO this is worth 10 times. SERPs, Brand Reputation, Organization of contents, links and much more ..

3. ANALYSIS OF THE EXISTENT

What you have is a good place to start. It can tell us a lot about how the search engines have interpreted the information architecture, contents, ux, titles and descriptions, as well as the incoming links.

4. FROM THE STRATEGY TO THE POSITIONING

Once the necessary analyzes have been carried out, with a data driven perspective, it is necessary to create a strategy, including all that is necessary to improve the organic positioning, and to achieve the objectives set.

5. MONITORING AND REPORT

Unlike many SEO agencies, Moon Marketing considers monitoring to be a lever for growth. Proactive Monitoring: we do not just observe and report, but we intervene recursively to increase the effectiveness of the Campaign.

GOOGLE ADWORDS CONSULTING

MORE CTR AND CONVERSIONS

I start by analyzing your business objectives online, the average receipt, the frequency of purchase and the target audience. Based on these elements I create a strategy that can include campaigns for awareness and lead generation both on the research network and on the display network, the remarketing of Google Ads and Analytics, structured according to your particular needs. I maintain the maintenance to increase the ROI, monitoring the progress of the campaign on a daily basis proactively. I return to you with a comprehensive monthly report.

1. ADVERTISING OBJECTIVES

In a complex and segmented context, the advertising objectives of an Adwords campaign are the solid basis from which to start. Conversions, Lead Generation, Brand Awareness … Every company pays to obtain a measurable and tangible result.

2. UNDERSTANDING THE COMPETITION

Seeing how direct competitors behave can have an excellent impact on the creation of advertising campaigns, both in terms of targeting and in terms of bid strategy. Furthermore, in the presence of landing pages, some used and profitable tactics can be quickly understood.

3. ANALISI LANDING PAGE O SITO WEB

Una o più campagne Adwords, funzionano se tutte le variabili in gioco sono utilizzate come leve per incrementare i profitti. Analizzare cosa funziona e cosa è controproduttivo, è strettamente necessario ad esempio per CTR, Quality Score, Conversioni.

4. STRATEGY, CHANNELS AND TARGETING

To create an Adwords strategy, it is necessary to know the customer’s business very well, in order to identify the most suitable channels, targeting and growth prospects over time.

5. PROACTIVE MONITORING AND REPORTING

Proactive monitoring allows you to constantly introduce new advertising messages, new keywords, adjust targeting, modify the offer strategy during the course of work.

FACEBOOK ADS CONSULTING

MORE INVOLVEMENT AND CONVERSIONS

I start by analyzing your online business objectives, your most relevant audiences through analitycs, your target audience so you can create a strategy that exploits the granular segmentation of Facebook to engage and convert new potential customers. I use retargeting responsibly according to the strategy adopted.
I actively follow the campaign proactively with a monthly report.

1. SPECIFIC OBJECTIVES

Facebook Ads has a very granular segmentation. Having clear and very detailed objectives is the first step to be carefully structured for the success of the campaigns.

2. TARGET ANALYSIS

To obtain maximum results, it is necessary to identify who the potential customers are, through data, analysis and competition. A detailed study allows to exploit all the potential of the source and the medium.

3. STRATEGY AND ADVERTISEMENTS

Once the target or targets has been identified, an effective strategy is created that includes advertisements beyond the creation of classic campaigns, ad groups with real targeting. Canvas, videos, images, capable of engaging the public and converting it.

3. PROACTIVE MONITORING

Proactive monitoring on Facebook Ads allows you to constantly optimize targeting, and if necessary introduce new bidding strategies. In addition, the creation of new ads allows you to improve your returns systematically.

5. REPORTS

The report is an integral part of the offer. Clear and exhaustive, it highlights the progress of campaigns, announcements, KPIs, dimensions and metrics useful for understanding their effectiveness.

CRO CONSULTING

MORE CONVERSIONS ON ALL CHANNELS

Once the objectives have been defined, I begin to analyze the performances of your site, some specific pages, landing pages or newsletters through analytics and other measurement tools. Once the weaknesses have been identified, proceed with a strategy to improve performance by providing clear indications on the objects to be reviewed. In the next phase I proceed with an A / B test in order to evaluate the competitive advantage of the new solutions. The process is repeated continuously until the results have been achieved. Conversion Rate Optimization.

1. IDENTIFY THE CONVERSIONS

Identifying all the conversions and the micro conversions, allow to structure tactics and functional strategies to increase sales.

2. WORKFLOW AND TIMELINE

Based on detailed analyzes, a workflow is established for the main A / B tests and a timeline is created based on the number of activities, the measurement time, and all subsequent steps to obtain maximum performance.

3. CONSTANT MEASUREMENT

During all the steps, it is necessary to measure with extreme granularity all the data in our possession, whether they come from analytics, behavioral videos or heat maps.

4. REVISIONS IN PROGRESS

During the conversion rate optimization process, changes can be made to the plan, introducing new solutions that cannot be identified in the initial project phase.

5. RECURSIVE REPORTS

The report is presented every time an A / B test has been performed, or significant changes, which may also include microconversions. Clarity and depth are the basis for making everyone understand the goodness of the efforts made and the results.

LA FILOSOFIA MOON MARKETING

The marketing concept and philosophy affirm that a company should strive to satisfy the wishes and needs of its customers in compliance with the objectives set by the company. In the 1950s an era began, that of marketing which today has evolved a lot thanks above all to innovation.
The digital marketing of only 5 years ago is old, and with it all the philosophical imprints derived.
The analyzes obviously remain the basis on which all plans and forecasts rest, but limiting yourself literally to the concept of discovery and desire / need of the consumer, in order to conquer satisfaction, may not be sufficient.
That’s why the Moon Marketing philosophy integrates constant innovation and experimentation.
Organizations that focus exclusively on digital tools in the traditional way are likely will limit the imagination of the future. In the 1960s, were consumers aware of the need for microwave ovens or voice assistants in their homes?
Evidently an approach based on data, experience, innovation, experimentation and imagination, has a yield with a multiplication factor + n.
In some campaigns, Moon Marketing has recorded incredible ROIs due to its ability to connect imagination to data.

CHI SONO...

Hi my name is Federico, and I have been dealing with digital since 1982. Thanks to my first computer a Zx81 I started to appreciate the magic of the bit. It is useless to introduce all the nuances of the relationship between the background of studies over time and practical knowledge acquired in the field that have determined my mindset. With Amiga I started working on video montages, 3D, spreadsheets … With SGI, on the other hand, I acquired vertical knowledge, combined with product marketing, touching the relevant application markets by hand. In Inferentia I widened my view to creativity and character animation. In Fe-el I managed many customers, and greatly expanded my marketing knowledge.
The years have followed one another quickly and today I have over 10 years of experience behind me, combined with recursive and in-depth studies in Digital Marketing … Moon Marketing to be exact. Right now I’m updating my mindset from bit to qbit with a strong imagination dedicated to the business of my customers. My strengths are multichannels: SEO, Adwords, Facebook Ads and CRO.
Nice to meet you and welcome.
Federico Gavazzi

CHI SONO...

Hi my name is Federico, and I have been dealing with digital since 1982. Thanks to my first computer a Zx81 I started to appreciate the magic of the bit. It is useless to introduce all the nuances of the relationship between the background of studies over time and practical knowledge acquired in the field that have determined my mindset. With Amiga I started working on video montages, 3D, spreadsheets … With SGI, on the other hand, I acquired vertical knowledge, combined with product marketing, touching the relevant application markets by hand. In Inferentia I widened my view to creativity and character animation. In Fe-el I managed many customers, and greatly expanded my marketing knowledge.
The years have followed one another quickly and today I have over 10 years of experience behind me, combined with recursive and in-depth studies in Digital Marketing … Moon Marketing to be exact. Right now I’m updating my mindset from bit to qbit with a strong imagination dedicated to the business of my customers. My strengths are multichannels: SEO, Adwords, Facebook Ads and CRO.
Nice to meet you and welcome.
Federico Gavazzi

Experience

The experience gained in many sectors allows me to adapt quickly to any business and target, thanks also to an accurate methodology and growing desire to do.

Сonfidentiality

The sincere and consultative relationship helps me to establish long-term jobs, even if not continuous. Reserved and balanced both on a personal and working level, I tend to consider my goals as a litmus test.

Fast Results

Even if in some disciplines the bulk of earnings can come over time, my advice allows you to get quick results through innovative, creative, imaginative, and always data-based solutions. I react quickly in optimizing the existing, speeding up normal processes in order to obtain multiplicative results.

Free First Consultation

One of my prerogatives for new customers is to spend a lot of time especially in the initial phase of the project. However, for those who are not yet customers, I decided to give them 30 minutes of advice totally free of charge, via skype or telephone, in order to test my skills by hand, and take immediate advantage of them.

GET FREE ONLINE CONSULTATION

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THE 4 STEPS OF A CONSULTING

1. NEEDS

A consultant must first of all listen to business needs and fully understand expectations over time. Listening to and accessing information such as strategic data and assets are the cornerstone for the start of consultancy.

2. ANALYSIS

The analyzes can be of different nature depending on the sector, segment and target. Once the objectives have been defined, the analyzes allow granular understanding of the current state inside and outside the company.

3. DEVELOPMENT

A development plan is based on the analysis and definition of the strategies to be adopted to achieve measurable results. The execution of the plan takes concrete form with precise and accurate, detailed and planned actions over time.

4. MEASUREMENT

Each action is followed by the relative measurement. The recursive measurement allows the consultant to verify the effectiveness of the strategies adopted, optimize or vary them according to the results.

LET'S CONNECT

(THE FORM PRIORITIES ABOVE ALL)

OUR MAIN OFFICE

Via Friuli 80, 20135 Milano.

PHONE NUMBERS

+39.388.902.7284

GET A FREE CASE EVALUATION TODAY!


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