GOOGLE DISPLAY ADS VS FACEBOOK ADS IN THE MORNING
The two platforms
The two platforms for large-scale online advertising and the various types of segmentation are different, but they have one thing in common, artificial intelligence. Those who have done an advertising campaign know that the segmentation is very different, with a type of users and a differentiated cost for targeting.
AI is a very difficult thing to fully understand, it takes knowledge, trials and money to be able to experiment with new techniques and make them available to customers, but it is necessary to not use targeting in a uniform way compared to the competition. Furthermore, through clusters, defined on the one hand by google analytics on the other by pixels, it is possible to unify marketing efforts to obtain a high ROAS.
For those who come from SEO and have marketing experience, reverse engineering and an atypical but typically more performing segmentation are simpler. In the twilight it’s easy to distinguish cheap conversions from brand awareness.
This is why a marketer’s morning starts work early. But it is magnificent
I INVENT YOUR MARKETING COMPANION. THIS IS NOT COPY AND PASTE.
The multi-channel approach applied to Google Ads and Facebook Ads.
INTERESTING RESOURCES ON DEEP NEURAL NETWORK AND AI
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BIG JPG: AI IMAGE ENLARGER
DCNN for enlarge images -
DEEP DREEM GENERATOR
Create inspiring visual content with AI & DNN
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PREDICTING THE GENERALIZATION GAP IN DNN
Article on Google Blog -
GOOGLE ARTS EXPERIEMENTS
ART PALETTE WITH GOOGLE